Spa Case Study: 208 New Customers in Two Months
Remedy Digital Agency worked with an award-winning day spa in Wilmington, NC to to grow their revenue in their slowest months.
The day spa offers a variety of services including massage (deep tissue, prenatal, couples, oncology and more), skin care such as chemical peels and facials, speciality body treatments, brow and lash services, HydraFacial and waxing.
“I just want to give Jenna Curry and Remedy Digital Agency a huge shout-out for their incredible social media campaign talents. We are on only day 22 [of the campaign] and have done over $16,000 in revenue from the campaign alone, as well as had 60 new clients come in through the doors, [received] over 300 leads and had 7 people sign up for our annual membership.” – Theresa S., Owner.
Executive Summary
The spa was looking to grow their annual memberships which involves an $80/month investment on behalf of the client. In the beginning of September 2019, Remedy launched a campaign, “Feel Like a Member in September” to drive leads and clients during their slowest month of the year, depending on Facebook Lead Generation ads paired with an email nurturing campaign and in-person sales to drive the membership sign-ups after the massage experience offer was redeemed. The same campaign was carried over through October as well. The following metrics are based on a two-month campaign span.
- 499 leads
- 208 services booked
- 11 new annual memberships purchased
- Over $27,200 in total revenue
Challenges
Prior to hiring Remedy Digital Agency, the spa was depending on organic social media marketing, radio campaigns and word-of-mouth to grow their clientele and sell spa memberships. They were not reaching a large enough audience in Wilmington and the surrounding communities, and they were not accurately communicating the value of their membership program.
With this specific campaign, CMS’ goals were to bring in an additional $10,000 in revenue in September (traditionally their slowest month of the year), as well as sell 11 spa memberships by the end of 2019.
RDA Drives Results
After hiring Remedy Digital Agency in to organize and maintain their digital advertising campaigns, RDA set up Facebook lead gen campaigns to both cold and warm audiences as well as email nurturing workflows to drive these new leads to “claim their offer” or book a service. RDA also ran middle and bottom-of-funnel retargeting ad sets to convert leads and those that had interacted with CMS in some way.
The “Feel Like a Member in September” campaign capitalized on the brand awareness that CMS had gained over the year’s previous campaigns and offered a $150 spa experience for $80 – exactly what you receive when you are a member.
The ad creative made no mention of spa memberships – instead, the therapists and staff were trained by Remedy Digital on selling these memberships to the clientele after they completed their appointment.
In addition, to assist in converting spa memberships, leads in the email workflow were sent spa membership emails later on in the workflow to ensure they were made aware of the opportunity even if they never booked the “offer” they had claimed in the ad.
Results, Return on Investment and Future Plans
In summary, after investing $3,285 in ad spend over two months, the day spa gained:
- Over $27,200 in NEW revenue
- 499 new leads on their email list
- 11 new spa memberships (annual revenue of $10,560)
- 8 X Return on ad spend
CMS is running a similar offer in November as well since it has performed so well in the previous two months. Their plan is to repeat this campaign each fall to fill their slower months and grow their annual memberships to sustain their revenue for the year.
“As a small business owner, I can’t recommend them enough. If you’re looking for somebody for any kind of business, but especially in the expertise of day spas and medical spas, then I highly recommend Jenna Curry and her team at Remedy Digital Agency.” – Theresa Stevens
